Sally Hogshead
Author
Publisher
Harper Business
Pub. Date
[2016]
Language
English
Description
"This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you will need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Whether you realize it or not,...